Recognizing that great destinations are great places to live, work, and visit, the goal of a Sustainable Destination Management Plan (SDMP) is to balance the needs and expectations of visitors with the priorities of residents, businesses, and the environment. This includes planning, development, marketing, and monitoring how destinations are managed physically, operationally, and financially. A central focus is to foster greater collaboration with, and alignment between, local governments, tourism industry stakeholders, enterprise leaders, nonprofit and social services managers, public land managers, residents, the diverse workforce, and neighboring communities. 

The SDMP builds upon the efforts of valued and well-established community partners and their pioneering work on sustainability initiatives. A steering committee of 18 engaged community stakeholders provided oversight for the planning process. A consulting team from George Washington University International Institute of Tourism Studies and Confluence Sustainability assessed the destination needs of Jackson Hole and Teton County before designing a new strategy that reflects a shared community vision, ensuring community support and shared responsibility for managing our Teton Communities from a tourism perspective.

Please use the menu bar above to submit comments and view FAQs, survey results, documents, and meeting videos.

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PHASE 1: INVENTORY OF EXISTING CONDITIONS

  • Launch Steering Committee
  • Develop stakeholder engagement plan and communications strategy
  • Create resident Tourism Sentiment Survey
  • Review comprehensive analysis of existing destination data, including prior visitor input
  • Draft Situation Analysis Report

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complete
PHASE 2: ON-SITE ASSESSMENT

  • Launch resident Tourism Sentiment Survey
  • Lead community meetings for process introduction and initial feedback collection
  • Host 1:1 interviews and focus groups with elected officials, land managers, business and civic leaders
  • Validate Situation Analysis Report

complete
complete
PHASE 3: PARTICIPATORY VISIONING & PLANNING

  • Release preliminary Tourism Sentiment Survey Results 

  • Lead in-person community visioning and planning workshops

  • Host stakeholder focus groups
  • Share workshop outcomes report

  • Develop priority initiatives with stakeholders over Summer 2022

  • Engage community via presentations, office hours, and 
    "coffee chats" by request

complete
complete
PHASE 4: PLAN DEVELOPMENT & VALIDATION

  •  Present draft Sustainable Destination Management Plan in November, 2022, including key stakeholder findings

  • Provide community opportunity to weigh in on the final set of priority solutions via this Teton County Engage platform and public presentations

  • Confirm Research and Implementation Toolkit 

live
live
PHASE 5: PLAN DELIVERY AND IMPLEMENTATION

  • Deliver final SDMP and other research outcomes (Winter 2022-23)

  • Form Destination Stewardship Council (Spring 2023)

  • Steward community's implementation of SDMP (Spring 2023 - Present)

End of Summer Business & Workforce Straw Poll

As we transition from summer to fall, business owners and the local workforce are invited to provide informal feedback to help the Jackson Hole Travel and Tourism Board (JHTTB) better understand some of...

View Results
complete
complete
PHASE 1: INVENTORY OF EXISTING CONDITIONS

  • Launch Steering Committee
  • Develop stakeholder engagement plan and communications strategy
  • Create resident Tourism Sentiment Survey
  • Review comprehensive analysis of existing destination data, including prior visitor input
  • Draft Situation Analysis Report

complete
complete
PHASE 2: ON-SITE ASSESSMENT

  • Launch resident Tourism Sentiment Survey
  • Lead community meetings for process introduction and initial feedback collection
  • Host 1:1 interviews and focus groups with elected officials, land managers, business and civic leaders
  • Validate Situation Analysis Report

complete
complete
PHASE 3: PARTICIPATORY VISIONING & PLANNING

  • Release preliminary Tourism Sentiment Survey Results 

  • Lead in-person community visioning and planning workshops

  • Host stakeholder focus groups
  • Share workshop outcomes report

  • Develop priority initiatives with stakeholders over Summer 2022

  • Engage community via presentations, office hours, and 
    "coffee chats" by request

complete
complete
PHASE 4: PLAN DEVELOPMENT & VALIDATION

  •  Present draft Sustainable Destination Management Plan in November, 2022, including key stakeholder findings

  • Provide community opportunity to weigh in on the final set of priority solutions via this Teton County Engage platform and public presentations

  • Confirm Research and Implementation Toolkit 

live
live
PHASE 5: PLAN DELIVERY AND IMPLEMENTATION

  • Deliver final SDMP and other research outcomes (Winter 2022-23)

  • Form Destination Stewardship Council (Spring 2023)

  • Steward community's implementation of SDMP (Spring 2023 - Present)

September 2022 End of Summer Workforce Straw Poll Results - Click Here

IN THE NEWS

Letter to our Community and Yellowstone Friends

 

JHTTB Expands Partnership with George Washington University's Institute of Sustainable Tourism

 

June Listening Tour Recap Report

 

WHO IS LISTENING?

Jackson Hole Travel and Tourism Joint Powers Board

Erik Dombroski

Mary Bess

Julie Calder

Mike Geraci

Shelby Scharp

Sam Pope

Sheila Isanaka

 

Executive Director

Crista Valentino

 

Communications Manager

Britney Magleby

 

Destination Management Coordinator

Lindsey Ehinger

 

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